“We’re thrilled to see growth in the marketplace and the positive response from consumers who are making a rapid shift in relationship to the food we consume and the planet we inhabit,” Jon Spear, Vice President of Marketing at The Urgent Company, said in a statement. At California-based The Urgent Company, parent company of plant-based brand Brave Robot, sales of ice cream pints are helping consumers save one million miles of greenhouse gas emissions, the equivalent of driving around the Earth’s circumference 40 times.Īfter selling more than one million pints of Brave Robot’s vegan ice cream made with food-technology startup Perfect Day’s animal-free whey, The Urgent Company announced Brave Robot has become the number one driver of growth in the plant-based ice cream category.
To help combat the climate crisis, consider eating vegan ice cream.
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